Try to take a cue out of how sites such as http://www.carlglanceyphotography.com/ check out the engagement aspect. Engagement is the key to social media success. If you have dilly dallied into the social media world for some time now, this is something that you should have known well enough or should have been quite familiar with when it all comes down to it.
You need to make sure that whatever happens, you always get to loop in your audience in everything that you do or put up on your social media profiles. When people go through the effort of typing up a question in one of your posts or in private messaging you a question directly, make sure that you leave no stones unturned. Always go through the motions of replying to them and of catering to anything that they might contribute to you in terms of conversation and the like.
Social platforms like Facebook actually have some kind of gauge on how long it will take a business to reply to the people sending them messages. This can improve your standing overall and this can be quite helpful in the kind of reputation that you are trying to go ahead and establish at the end of the day.
Take a page out of the book of more established photography blogs such as http://www.carlglanceyphotography.com/. Whenever you are posting something on your social media profiles, make sure that it is something that has anything to do with the particular field that you would like to more or less get known for or establish yourself in. Would you like to be seen as an expert in the field of wedding photography? Perhaps you should start working on gearing posts towards that direction as much as you can and as frequently as you possibly can.
Condition your online social media behavior to have that kind of pattern as well. Follow anything and everything related to the wedding photography industry or to the wedding industry as a whole because these habits will get to help you form that kind of online social media persona and affect how your audience and other people will perceive you at the end of the day. Perception is everything and it all starts with picking a content that you would like to specialize in and having the dedication of actually staying true to the course.
Although everything is fast paced and all that in this day and age, the same could not be said about your approach to social media as a business entity or as a professional. You need to be a little more consistent in what you do and this requires a certain degree of commitment one way or the other. Make sure that you get to form a routine when you are working on your social media profiles and make sure that you actually get to commit to it. If you have started out a habit of being on there for 2 hours a day, stick to it even when times get tough.